SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
SoftWave / Shockwave Marketing
SoftWave marketing that fills your cash schedule.
Your device is a serious investment. We make it a serious profit center with high-intent ads, conversion funnels, and follow-up built specifically for shockwave clinics.
SoftWave and shockwave are cash treatments, so volume alone won't cut it. You need patients who understand the value, show up, and commit to a package. That's exactly what our system is engineered to produce, and it's why so many of our best results come from device clinics.
600+
Clinics served
43,768
Appointments generated
110,000
Leads delivered
Sound familiar?
The problems we hear every week.
01
A pricey device sitting idle
You invested in the tech. If the schedule isn't full, it's an expensive paperweight instead of a profit center.
02
Leads that don't get the value
Cheap leads book, then balk at the price. You need patients who arrive already understanding why the treatment is worth it.
03
Marketers who don't know the treatment
Generic agencies run generic ads. Shockwave has its own conditions, objections, and buyer psychology. We speak it.
The system
Our SoftWave patient system
01
Condition-specific campaigns
Neuropathy, shoulder, knee, plantar fasciitis. We build campaigns around the conditions your device treats best, so you attract patients who are already a fit.
02
Value-first funnels
Landing pages that frame the treatment, the science, and the outcome before price ever comes up. Patients show up sold on the why.
03
Follow-up that closes cash
SMS, email, and AI reception that nurture leads to a booked, confirmed appointment, then help your front desk convert to package.
04
Proactive management
We watch your numbers daily. If a campaign dips, you hear from us first, with the fix already in motion.
What you get
A schedule you can count on.
- Cash packages booked on a predictable schedule
- Higher-intent patients who commit to full care
- A device that pays for itself and keeps paying
- A team watching your numbers so you don't have to
Case studyRead the full story
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
4:1 to 10:1
Monthly ROI
Multi-year
Relationship
Proof
SoftWave & Shockwave results.
A few of the practices we've grown in this exact space.
In their words
What owners in this niche say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
We've grown our practice to well more than a million dollars a year, all cash. Our return on investment is always between 4-to-1 and 10-to-1 every single month.
Dr. George Gertner
Upper Cervical Chiropractic of New York · White Plains, NY
Just booked 2 patients in the initial 2 hours of launch. It took 2 weeks with the other program to get my first booking.
Dr. Andrew Clement
SoftWave Provider · West Des Moines, IA
I closed January with $37.5K with nothing but cash SoftWave packages. You guys played a major role in that.
Dr. Mark LeVee
SoftWave Provider
The marketing team is killing it. So many SoftWave patients, hard to keep up. Also neuropathy!
Reid & Hammerling
SoftWave Clinic
Condition campaigns
Offers built around what patients search for.
People don't search for your device. They search for their pain. These campaigns pre-sell the value so consults show up ready.
Questions
SoftWave & Shockwave FAQs.
Yes. A large share of our best case studies are SoftWave and shockwave clinics. We build condition-specific campaigns (neuropathy, shoulder, knee, plantar fasciitis) and funnels that sell the value of a cash treatment before price is discussed.
It varies by market and budget, but device clinics often see booked appointments within the first days of launch. One SoftWave client booked two patients in the first two hours.
We won't promise a magic number. Real clients have sustained returns from 3:1 up to 10:1 monthly. The honest answer depends on your area, offer, and how your front desk converts.
Enough that the platforms can learn. We set a recommended range on the strategy call based on your market and offer, and you control the spend directly on the ad accounts.
Ready when you are
Let's fill your softwave & shockwave schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.