SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
Shockwave Therapy Marketing
Shockwave therapy marketing that fills your cash schedule.
Your device is a serious investment. We make it a profit center with high-intent ads, conversion funnels, and follow-up built for shockwave clinics.
Shockwave therapy marketing is a different job than filling an insurance schedule. Patients pay cash for a treatment they may never have heard of. Cheap leads clog the desk. We run condition-specific ads, value-first funnels, and follow-up that gets the right patients on the calendar. If your device is SoftWave, we have a dedicated page for that brand.
600+
Clinics served
43,768
Appointments generated
110,000
Leads delivered
Sound familiar?
The problems we hear every week.
01
A pricey device sitting idle
You invested in the tech. If the schedule isn't full, it's an expensive paperweight instead of a profit center.
02
Leads that don't get the value
Cheap leads book, then balk at the price. You need patients who arrive already understanding why the treatment is worth it.
03
Marketers who don't know the treatment
Generic agencies run generic ads. Shockwave has its own conditions, objections, and buyer psychology. We speak it.
The system
Our shockwave patient system
01
Condition-specific campaigns
Neuropathy, shoulder, knee, plantar fasciitis. We build campaigns around the conditions your device treats best, so you attract patients who are already a fit.
02
Value-first funnels
Landing pages that frame the treatment, the science, and the outcome before price ever comes up. Patients show up sold on the why.
03
Follow-up that closes cash
SMS, email, and AI reception that nurture leads to a booked, confirmed appointment, then help your front desk convert to package.
04
Proactive management
We watch your numbers daily. If a campaign dips, you hear from us first, with the fix already in motion.
What you get
A schedule you can count on.
- Cash packages booked on a predictable schedule
- Higher-intent patients who commit to full care
- A device that pays for itself and keeps paying
- A team watching your numbers so you don't have to
Case studyRead the full story
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
4:1 to 10:1
Monthly ROI
Multi-year
Relationship
Proof
Shockwave results.
A few of the practices we've grown in this exact space.
In their words
What owners in this niche say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
We've grown our practice to well more than a million dollars a year, all cash. Our return on investment is always between 4-to-1 and 10-to-1 every single month.
Dr. George Gertner
Upper Cervical Chiropractic of New York · White Plains, NY
Just booked 2 patients in the initial 2 hours of launch. It took 2 weeks with the other program to get my first booking.
Dr. Andrew Clement
SoftWave Provider · West Des Moines, IA
I closed January with $37.5K with nothing but cash SoftWave packages. You guys played a major role in that.
Dr. Mark LeVee
SoftWave Provider
The marketing team is killing it. So many SoftWave patients, hard to keep up. Also neuropathy!
Reid & Hammerling
SoftWave Clinic
Compare
Related pages worth reading next.
Condition campaigns
Offers built around what patients search for.
People don't search for your device. They search for their pain. These campaigns pre-sell the value so consults show up ready.
Questions
Shockwave FAQs.
Management is quoted after we see your market, device, and offer. There's no setup fee, and billing starts when ads go live. Ad spend is paid to Meta and Google, not to us, and you control that budget. Specialist management typically runs from a few hundred to a couple thousand dollars a month, plus spend. We'll give you a straight number on the call.
Device clinics often see booked appointments in the first days of launch. One client booked two patients in the first two hours. Campaigns usually get more efficient over the first 60 to 90 days. Speed depends on your market, offer, and spend, which is why we won't lock a date here.
Any shockwave device. SoftWave is a large share of our case studies, and we have a dedicated SoftWave marketing page for owners of that brand. We also run radial and focused shockwave clinics. The system is the same: condition campaigns, value-first funnels, follow-up to a confirmed visit.
Manufacturer programs are often national campaigns you pay per booked appointment. We run local ads, landing pages, and follow-up in accounts you own. Some clinics use both. If that mix makes sense for your market, we'll say so. If it doesn't, we'll say that too.
No. You'll see shops promising 100 patients or you don't pay. Patient volume depends on your market, offer, spend, and how the front desk converts. We commit to a real system, run well, with honest reporting on cost per lead and cost per booked patient.
Ad management, creative, landing pages and funnels, lead-to-patient automations, a new patient platform, and proactive account management. You get reporting on cost per lead and cost per booked patient. You do not get a guaranteed patient count.
Enough that the platforms can learn. We set a recommended range on the strategy call based on your market and offer, and you control the spend directly on the ad accounts.
Ready when you are
Let's fill your shockwave schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.