SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
Neuropathy patient marketing
Fill your neuropathy schedule with patients who commit.
Peripheral neuropathy is one of the strongest cash offers in the device space. We build the ads, funnels, and follow-up that turn burning-feet searches into booked consults.
Why it converts
More than 20 million Americans live with peripheral neuropathy, and most are told to just manage it with medication. That gap between what they're offered and what they want is exactly why a well-run neuropathy campaign converts, when the messaging is honest and the funnel does its job.
The approach
How we market this offer.
Neuropathy sufferers are motivated. They've usually tried gabapentin, they're scared of where it's heading, and they'll pay out of pocket for something that actually helps. The trick is reaching them at the right moment and making the value obvious before they ever call.
01
Lead with the symptoms, not the science
"Burning, tingling, numb feet?" beats any device name. We write to the daily reality patients live with.
02
Qualify hard, so your front desk doesn't have to
The funnel screens for real candidates and sets price expectations early, so consults are with people who can say yes.
03
Educate on why cash is worth it
We frame the treatment against a lifetime of pills and decline. That reframe is what closes packages.
The system
What we build to fill the schedule.
01
Offer built around the outcome
We lead with the result patients want, not the device name. Most people have never heard of your technology; they've heard of their pain.
02
Targeted ads to in-market patients
Meta and Google campaigns aimed at people actively dealing with the condition in your radius, filtered so you're not paying for tire-kickers.
03
A funnel that pre-sells the value
Landing pages and follow-up that explain why a cash treatment is worth it, so patients arrive ready to commit instead of balking at the price.
04
Follow-up and reactivation on autopilot
Text and email sequences book the no-shows, nurture the maybes, and pull past patients back in for another round.
What you get
A schedule you can count on.
- A steady flow of qualified neuropathy consults
- Fewer price-shoppers and no-shows
- Higher package close rates from pre-sold patients
- A device that pays for itself and then some
- Clear reporting on cost per booked consult
Case study
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
Read the full storyProof
Results in this space.
A few of the practices we've grown with device and cash offers like this one.
In their words
What owners say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
Questions
Neuropathy marketing, answered.
They're one of the most reliable offers we run, because the audience is large, motivated, and underserved. The variable isn't demand, it's whether the funnel and follow-up are built to convert it. That's the part we handle.
No. Anyone promising "30 neuropathy patients in 30 days" is guessing or lying. We build a real system, run it well, and tell you the truth about the numbers as they come in.
We generally recommend a minimum of about $1,500 per campaign per month so there's enough data to optimize toward booked consults rather than cheap clicks.
Purchased leads are shared, cold, and rarely convert. We generate exclusive demand for your practice and nurture it through to a booked, pre-sold consult.
Ready when you are
Let's fill your neuropathy schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.