SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
Shoulder pain patient marketing
Book more shoulder pain patients, without surgery talk.
People with chronic shoulder pain are looking for an alternative to injections and surgery. We put your treatment in front of them and pre-sell the value before they call.
Why it converts
Shoulder pain is one of the most common reasons adults see a provider, and a huge share want to avoid surgery. A campaign that speaks to "lift your arm without wincing" and "skip the operation" lands hard with that audience.
The approach
How we market this offer.
Rotator cuff issues, frozen shoulder, and chronic impingement send a lot of people searching for anything that isn't another cortisone shot or an operation. That search intent is your opening. We turn it into booked consults with patients who are ready to invest in getting their range of motion back.
01
Position as the surgery alternative
Most shoulder sufferers dread an operation. We make your treatment the option they've been hoping existed.
02
Anchor on everyday wins
Sleeping through the night, reaching a seatbelt, lifting a grandkid. Concrete outcomes convert better than clinical claims.
03
Filter for chronic, motivated cases
The funnel qualifies for people who've dealt with this for months, not a tweak from last weekend.
The system
What we build to fill the schedule.
01
Offer built around the outcome
We lead with the result patients want, not the device name. Most people have never heard of your technology; they've heard of their pain.
02
Targeted ads to in-market patients
Meta and Google campaigns aimed at people actively dealing with the condition in your radius, filtered so you're not paying for tire-kickers.
03
A funnel that pre-sells the value
Landing pages and follow-up that explain why a cash treatment is worth it, so patients arrive ready to commit instead of balking at the price.
04
Follow-up and reactivation on autopilot
Text and email sequences book the no-shows, nurture the maybes, and pull past patients back in for another round.
What you get
A schedule you can count on.
- Consistent shoulder pain consults on the calendar
- Patients who've already bought into the approach
- Less time explaining, more time treating
- Strong package close rates
- Transparent cost-per-consult reporting
Case study
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
Read the full storyProof
Results in this space.
A few of the practices we've grown with device and cash offers like this one.
In their words
What owners say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
Questions
Shoulder pain marketing, answered.
Yes. Shoulder pain is extremely common and surgery-averse patients actively look for alternatives. The demand is there; converting it comes down to messaging and follow-up, which is our job.
No guarantees on patient counts. We build and run the system honestly and report the real numbers. That's a promise we can actually keep.
It works for shockwave, SoftWave, laser, and similar cash-based modalities positioned as a non-surgical path back to function. We build the offer around your specific treatment.
Most clinics see booked consults in the first few weeks, but the system gets more efficient as it gathers data. We're optimizing toward booked, paying patients, not day-one vanity metrics.
Ready when you are
Let's fill your shoulder pain schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.