SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
Knee pain patient marketing
Reach knee pain patients before they book surgery.
Chronic knee pain patients want to stay active and avoid a replacement. We put your treatment in front of them and make the value clear before they pick up the phone.
Why it converts
Knee osteoarthritis affects a massive and growing population, and many are actively avoiding or delaying surgery. Ads that promise "walk, kneel, and climb stairs again without an operation" meet that demand head-on.
The approach
How we market this offer.
Osteoarthritis and chronic knee pain push millions toward injections or eventual replacement. Plenty of those people would rather try a non-surgical option first, if they knew it existed. That's the audience we reach and pre-sell for you.
01
Frame against replacement and injections
We position your treatment as the step to try before surgery, which is exactly what most patients want to hear.
02
Sell mobility, not mechanism
Getting back to walks, golf, and grandkids beats explaining acoustic waves. We keep it human.
03
Screen for genuine candidates
The funnel weeds out acute injuries and price-shoppers so your consults are with real prospects.
The system
What we build to fill the schedule.
01
Offer built around the outcome
We lead with the result patients want, not the device name. Most people have never heard of your technology; they've heard of their pain.
02
Targeted ads to in-market patients
Meta and Google campaigns aimed at people actively dealing with the condition in your radius, filtered so you're not paying for tire-kickers.
03
A funnel that pre-sells the value
Landing pages and follow-up that explain why a cash treatment is worth it, so patients arrive ready to commit instead of balking at the price.
04
Follow-up and reactivation on autopilot
Text and email sequences book the no-shows, nurture the maybes, and pull past patients back in for another round.
What you get
A schedule you can count on.
- A reliable stream of knee pain consults
- Surgery-averse patients who value the alternative
- Pre-sold prospects who close on packages
- A device schedule that stays full
- Clear numbers on what each consult costs
Case study
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
Read the full storyProof
Results in this space.
A few of the practices we've grown with device and cash offers like this one.
In their words
What owners say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
Questions
Knee pain marketing, answered.
It's a strong offer because the audience is large and motivated to avoid surgery. Success depends on the funnel and follow-up doing their job, which is the part we own.
No. Patient-count guarantees are a red flag. We commit to building and running the system properly and telling you the truth about performance.
Plan on a minimum of roughly $1,500 per campaign per month in ad spend so the campaigns have enough data to optimize toward booked consults.
Yes. Knee pain skews older, and the platforms let us reach that audience well. We tune creative and targeting to who actually books and pays.
Ready when you are
Let's fill your knee pain schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.