SoftWave
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
$1M+ all cash
Annual revenue
Plantar fasciitis patient marketing
Turn heel pain searches into booked consults.
Plantar fasciitis is a textbook shockwave offer: a specific, miserable, well-known problem that people will pay to fix. We build the campaign that captures it.
Why it converts
Plantar fasciitis is one of the most common foot complaints, and shockwave has strong recognition as a treatment for it. The search intent is precise, which means lower waste and a message that practically writes itself: "end morning heel pain."
The approach
How we market this offer.
People with plantar fasciitis know exactly what's wrong and how much it hurts to take the first steps in the morning. They're searching for relief and they've usually cycled through orthotics, stretches, and rest. That specificity makes for a clean, high-converting offer.
01
Speak to the first-step-of-the-morning pain
That universal experience is the hook. We open the ad with the exact moment patients dread.
02
Position after the DIY failures
Most have tried inserts and stretching. We frame your treatment as the real fix after the cheap stuff didn't work.
03
Keep the offer tight and local
Specific condition, specific radius, specific outcome. Tight targeting keeps cost per consult low.
The system
What we build to fill the schedule.
01
Offer built around the outcome
We lead with the result patients want, not the device name. Most people have never heard of your technology; they've heard of their pain.
02
Targeted ads to in-market patients
Meta and Google campaigns aimed at people actively dealing with the condition in your radius, filtered so you're not paying for tire-kickers.
03
A funnel that pre-sells the value
Landing pages and follow-up that explain why a cash treatment is worth it, so patients arrive ready to commit instead of balking at the price.
04
Follow-up and reactivation on autopilot
Text and email sequences book the no-shows, nurture the maybes, and pull past patients back in for another round.
What you get
A schedule you can count on.
- A steady flow of heel pain consults
- Low waste from precise targeting
- Patients pre-sold on why cash beats another insert
- Strong close rates on treatment packages
- Clean reporting on cost per booked consult
Case study
Dr. George Gertner
A million-dollar cash practice, with ROI that never dips below 4:1.
Read the full storyProof
Results in this space.
A few of the practices we've grown with device and cash offers like this one.
In their words
What owners say.
My practice isn't just steadily growing, it's soaring. The ROI with your company is out of the ballpark amazing, month after month.
Dr. Kim Raby
Chiropractor
I've been a chiropractor for 14 years. I've hired many marketers and fired many marketers. Here's why I'm still with Zack: he produces results, period. It's about the scoreboard.
Dr. Jeff May
Chiropractor
I think Zack is number four, and one thing that has me staying is that he's an honest marketer. He doesn't promise too much. I've been with other companies that basically said what you wanted to hear.
Dr. Marco Ferrucci
Chiropractor · New Jersey
Questions
Plantar fasciitis marketing, answered.
It's specific, common, and shockwave already has recognition for treating it. That combination means tighter targeting, clearer messaging, and efficient spend.
No. We don't do patient-count guarantees. We build the system, run it honestly, and report exactly how it's performing.
Yes. Many clinics run plantar fasciitis as one focused offer beside neuropathy or joint pain. We structure the account so campaigns don't cannibalize each other.
The funnel qualifies for chronic sufferers and sets price expectations up front, so your consults are with people ready to move forward.
Ready when you are
Let's fill your plantar fasciitis schedule.
Book a call and we'll look at your market, your numbers, and whether we're the right fit. Straight talk, no pressure.