Our story

We stayed honest while everyone else made promises.

Automated Practice exists to give health and wellness practices a marketing partner they can finally trust. Not another vendor to babysit. A team that treats your growth like our own.

Founded
2018
Clinics served
600+
Focus
Chiro · shockwave · Med spa
What we refuse
Patient-count guarantees
8+
Years in the game
600+
Clinics served
43,768
Appointments generated
110,000
Leads delivered

It started with a personal experience. Our founder, Zack Herman, watched chiropractic care change his family's life, and came away believing these practices do something genuinely special for their communities.

That turned into a mission: help the people who help their neighborhoods. Since 2018, that's meant one thing above all, bringing practices a steady flow of new patients without the games the rest of the industry plays.

The chiropractic and device niche is rough. Practice owners get flooded with ads promising 100 patients in 30 days and guarantees no honest operator could keep. We chose a different path: stay in the game on honesty and great service. It's slower. It's also why we're still here while so many agencies have closed their doors, and why 90% of our new clients come from referrals.

Today, alongside our operations lead and a full in-house team, we run complete patient acquisition systems for chiropractors, SoftWave clinics, and med spas across the country.

Zack Herman, Founder of Automated Practice
Zack Herman
Founder, Automated Practice
8+
Years in the game
600+
Clinics served
Meet the crew

The people who run your account.

A small, senior team. When you have a question, you're talking to someone who actually knows your account, not a rotating cast of junior reps.

Doron, Chief Operations at Automated Practice

Doron

Chief Operations
Marianela, Client Success at Automated Practice

Marianela

Client Success
Isabella, Client Success at Automated Practice

Isabella

Client Success
Juan, Media Buyer at Automated Practice

Juan

Media Buyer
Esther, Designer at Automated Practice

Esther

Designer
What we stand for

Three things we won't compromise.

Honesty over hype

We won't promise 100 patients in 30 days. We tell you the truth about your numbers, even when it's not what you want to hear.

Proactive, always

We reach out before you notice a problem. You should never feel like you're managing us.

Results, not activity

It's about the scoreboard. Leads are nice. Booked, paying patients are the point.

The road here

Eight years, one focus.

2018

Started helping chiropractors get patients through paid ads, back when few agencies specialized.

2019–2020

Grew through referrals and results. Practices doubled and tripled while other agencies came and went.

2020–2022

Expanded into SoftWave and device clinics. Became a go-to for cash-based treatment marketing.

Today

600+ clinics served, a full in-house team, and a platform built for proactive account management.

Ready when you are

Work with the team that actually shows up.

Book a call and see the difference honesty and proactivity make. No pressure, no absurd guarantees.