Scroll your feed as a practice owner and you'll see it within minutes. "60 new patients in 30 days, guaranteed." It sounds incredible. That's the problem.
Let's do the math they're hoping you skip.
The funnel they don't show you
Sixty leads in 30 days? Sure. With a solid budget in a decent area, that's doable. But a lead is not a patient. Watch what happens as those 60 move down the funnel:
- 60 leads
- Maybe 40 book an appointment
- Maybe 25 actually show up
- Maybe 15 sign on to care
So "60 patients in 30 days" quietly becomes 15 new patients if everything goes well. Still a good month. Just nothing like the promise.
When an agency guarantees 60 sign-ons, they're either redefining "patient" to mean "lead," or they're setting you up to feel cheated.
Why the guarantee exists at all
The guarantee isn't there because it's true. It's there because it closes sales calls. It's a marketing tactic aimed at you, not a reflection of what your patients will do.
The agencies making these claims churn through clients. They win the sale, underdeliver, and move to the next town. It's why so many marketing companies come and go while practice owners keep getting burned.
What an honest promise looks like
We've stayed in this niche since 2018 by refusing to play that game. Here's the honest version:
- We'll build a real system: ads, funnel, and follow-up.
- We'll manage it proactively and tell you the truth about the numbers.
- Results depend on your market, budget, offer, and how your front desk converts.
Boring? Maybe. But it's why 90% of our new clients come from referrals, and why clients stay for years instead of months.
The question to ask any agency
Next time someone guarantees you a patient count, ask one thing: "Is that leads, appointments, show-ups, or signed care plans?" Watch how fast the number changes.
If you want a marketing partner that talks straight, see how we work or book a call.